Fill In The Blank: Website Analytics Can Tell You _____________. What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor’s ad campaigns are doing The email addresses of visitors to your landing pages
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. relevance conversion clicks importance
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. prevent secure increase the chance of decrease the chance of
Fill in the blank: When search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called _____________. Local Search Geo search Mobile search Organic search
Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. prioritise highlight hide promote
Fill In The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________. Organic search results The search results page Business directories Display advertising networks
Fill In The Blank: If You Use __________ Keywords When Building Your Search Ads, Minor Variations, Like Plurals, Can Still Trigger The Ad. Exact Match Random Match Direct match Close match
Fill In The Blank: Short Strings Of Specific Keywords With Low Search Volume Are Called ___________. Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords