Tag Archives: George

George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign?

George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign? It’s the total number of times a user has seen an ad before eventually completing a… Read More »

George Wants To Advertise Online, But His Profit Margins Are Tight. He’s Worried The Spend Won’t Provide The Income He Needs. How Can Smart Shopping Campaigns Help George Get The Results He Needs?

George Wants To Advertise Online, But His Profit Margins Are Tight. He’s Worried The Spend Won’t Provide The Income He Needs. How Can Smart Shopping Campaigns Help George Get The Results He Needs? George can buy a permanent ad slot on a website for a fixed cost. George can opt to only pay for clicked ads. George can… Read More »