Tag Archives: Homepage

Your Colleague Jana Wants To Add Contextual Marketing To Your Organization’s Homepage. She Wants To Target Your Company’s Top Buyer Persona “Copywriter Charles.” What Would You Suggest For Jana To Do Next In Planning A Contextual Marketing Strategy?

Your Colleague Jana Wants To Add Contextual Marketing To Your Organization’s Homepage. She Wants To Target Your Company’s Top Buyer Persona “Copywriter Charles.” What Would You Suggest For Jana To Do Next In Planning A Contextual Marketing Strategy? Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors.… Read More »

It’s Time For Your Monthly Website Performance Review. Your Colleague Jana Has Pulled The Numbers And Finds That Your Homepage Has A 70% Bounce Rate. Is This A Good Rate?

It’s Time For Your Monthly Website Performance Review. Your Colleague Jana Has Pulled The Numbers And Finds That Your Homepage Has A 70% Bounce Rate. Is This A Good Rate? Yes. A high rate is good because that means the users are ‘bouncing’ from page to page. Yes. A high rate is good because that means the users… Read More »

LinkedIn Offers A Type Of Paid Advertising Where A Post Is Promoted In Your Target Audience’s HomeFeed, But Is NOT Published On Your LinkedIn Homepage.

LinkedIn Offers A Type Of Paid Advertising Where A Post Is Promoted In Your Target Audience’s HomeFeed, But Is NOT Published On Your LinkedIn Homepage. lead ads direct sponsored content dynamic content dynamic ads sponsored content