Tag Archives: Impossible

True Or False? It’s Impossible To Build A Launch Pad Website For A Large, Enterprise Website.

True Or False? It’s Impossible To Build A Launch Pad Website For A Large, Enterprise Website. True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely… Read More »

Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?

Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels? Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data… Read More »