Fill In The Blank: The Primary Goal Of The Continuous Improvement Stage Is To _______. run conversion rate optimization on existing pages. keep the website content, platform, and plug-ins up to date. to collect data so you have information for your next redesign. use data to identify and build high-impact actions to drive business growth.
Imagine While Planning Your Yearly Budget, Your CEO Asks You, “We Have Many People Asking For Funding. Why Should We Invest In Continuous Improvement? Can’t We Just Stop At The Launch Pad Website?” What Is The Best Response? “The continuous improvement of our website is an investment in driving even more value to our users and better results… Read More »
Fill In The Blank: The Continuous Improvement Stage Is A Repeatable, _____ Process For The Team To Continuously Collect ______, Build _______, And Generate More Momentum As They Go. agile, real user data, high-impact items agile, stakeholder feedback, brand new pages waterfall, and analyze, new items fast-moving, data, new action items
Here’s An Agenda That Follows The CGP, TCI, BA Framework: 1. Ask How Business Is Going, Review What You’ve Already Talked About, Lay Out The Plan For This Conversation. 2. Ask About Their Challenges And Goals. Discuss Their Plans. 3. Ask About Their Timeline. Uncover What They Stand To Lose And Gain. 4. Find Out Who Else Needs… Read More »
Here’s An Agenda That Follows The CGP, TCI, BA Framework: 1. Rapport Building, Recap, And Agenda. 2. The Prospect’s Goals, The Challenges They Face In Achieving Those Goals, And Their Plan For Overcoming Those Challenges. 3. What Happens If They Fail? What Happens If They Succeed? 4. Their Available Budget And Their Usual Decision-Making Process. In This Agenda,… Read More »
Here’s An Agenda That Follows The CGP, TCI, BA Framework: 1. Build Rapport, Recap Previous Conversations, Set Agenda. 2. Explore The Challenges The Prospect Has And Their Plans For Overcoming Them. 3. Explore Their Timeline And Discuss The Consequences Of Inaction And The Implications Of Success. 4. Explore Budget And Authority. In This Agenda, Which Part Of The… Read More »
Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress? The website performance roadmap The stakeholder mapping document The journey map Fundamental assumptions
Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which… Read More »
Felix Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign.… Read More »
Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful. Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire… Read More »