Tag Archives: InMarket

How Can Google’s In-Market Audience Signals Help An Advertiser Connect With Their Target Audience?

How Can Google’s In-Market Audience Signals Help An Advertiser Connect With Their Target Audience? By reaching people who have recently experienced a major change in lifestyle. By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people performing searches with the intent to buy… Read More »

Howard’s In The Process Of Creating A Google Display Campaign And Decides To Use Custom Intent Audiences As A Targeting Option. He’d Like To Influence Customer Consideration, But His Niche Audience Isn’t Covered By An In-Market Audience Segment. Which Two Data Inputs Can Howard Submit To Best Represent His Audience? (Choose Two.) – Majanto

Negative keywords URLs Keywords Topics Offline conversions

Nathan Manages A Website That Sells Bicycles. He’s Using A Google Ads Display Campaign To Drive Purchases In That Segment, And Chooses In-Market Audiences As His Targeting Option. What’s The Advantage In-Market Audiences Gives Nathan In Reaching His Marketing Goals? – Majanto

Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list.