Tag Archives: Jill

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That Shows All The Plants They Offer And What Environments They Are Suited For. How Can Jill Personalize This Page To Better Target Her Buyer Persona?

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That… Read More »

Maria, The Marketing Manager At Jack And Jill, Is Running A Campaign For A Line Of Baby Strollers. She Bids On The Phrase, ‘Strollers For Babies’. Which Targeting Method Is She Using?

Maria, The Marketing Manager At Jack And Jill, Is Running A Campaign For A Line Of Baby Strollers. She Bids On The Phrase, ‘Strollers For Babies’. Which Targeting Method Is She Using? Keyword targeting Product targeting

Maria, The Marketing Manager At Jack And Jill, Wants To Optimize Their Campaigns Based On The Actions Of First-Time Customers. Which Of The Following Metrics Should They Use?

Maria, The Marketing Manager At Jack And Jill, Wants To Optimize Their Campaigns Based On The Actions Of First-Time Customers. Which Of The Following Metrics Should They Use? New-to-brand click-through rate Cost-per-click spend