Tag Archives: LastClick

Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution?

Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution? Primary conversion Second-to-last-click attribution Assisted conversion Secondary conversion

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity Last marketing activity Single assisted conversion All assisted conversions