Tag Archives: Marketer

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That Shows All The Plants They Offer And What Environments They Are Suited For. How Can Jill Personalize This Page To Better Target Her Buyer Persona?

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That… Read More »

What Are Two Ways A Marketer Can Use Data Insights To Better Understand Campaign Performance? (Choose Two.)

What Are Two Ways A Marketer Can Use Data Insights To Better Understand Campaign Performance? (Choose Two.) Include view-through-conversion reporting to understand the full value of the ads shown. Track users across individual sites and apps visited. Use the asset report to identify and add more top-performing assets. Evaluate all paid channels, and distribute investment equally.

What Are Two Ways A Marketer Can Provide Good Data To A Google App Campaign, Powered By Machine Learning? (Choose Two.)

What Are Two Ways A Marketer Can Provide Good Data To A Google App Campaign, Powered By Machine Learning? (Choose Two.) Select events done by at least 95% of users. Ensure events are being measured accurately. Select events done by more than 5% but fewer than 50% of users. Select your most valuable events, regardless of how often… Read More »

Simon’s Been In The Marketing Industry For A Few Years. He’s Learning About The Ways Machine Learning Can Help Both Him As A Marketer And His Target Users. How Will Machine Learning Change His Core Responsibilities?

Simon’s Been In The Marketing Industry For A Few Years. He’s Learning About The Ways Machine Learning Can Help Both Him As A Marketer And His Target Users. How Will Machine Learning Change His Core Responsibilities? It allows for more time to focus on strategy and creating customer experiences. It’s an efficient way to learn what account structures… Read More »

Jasmeet’s A Marketer For Healthcare Brand Pharma Unite. She’s Been Asked To Oversee A Google App Campaign That Started Running Two Months Ago, And She Learns The Assets Haven’t Been Updated Since Launch. What Two Things Should Jasmeet Do Next? (Choose Two.)

Jasmeet’s A Marketer For Healthcare Brand Pharma Unite. She’s Been Asked To Oversee A Google App Campaign That Started Running Two Months Ago, And She Learns The Assets Haven’t Been Updated Since Launch. What Two Things Should Jasmeet Do Next? (Choose Two.) Review the asset report, but wait another two months before taking action – it’s too soon… Read More »

Janelle’s Running A Google App Campaign And Knows That Although It’s Powered By Machine Learning, Her Inputs As A Marketer Still Matter A Lot. In Which Three Ways Can Janelle Best Guide The Machine Toward A Successful Outcome? (Choose Three.)

Janelle’s Running A Google App Campaign And Knows That Although It’s Powered By Machine Learning, Her Inputs As A Marketer Still Matter A Lot. In Which Three Ways Can Janelle Best Guide The Machine Toward A Successful Outcome? (Choose Three.) Janelle can set location targeting at the ad group level. Janelle can provide the system with abundant data… Read More »

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger?

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger? Competition becomes more focused at a granular level. The system works best when working from the largest dataset possible. App campaigns don’t allow… Read More »