Tag Archives: marketing

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? % of people that made a purchase after receiving the email % of people that opened the email out of the total recipients % of people who clicked on a link in the email out of the total recipients %… Read More »

Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? A business that operates from a specific geographic location A business that is within a 5km radius from the customer A business that has existed within a community for more than 5… Read More »

Poppy’s Setting Up An App Campaign, And She Wants To Aquire A High Volume Of Users While Also Generating Plenty Of In-App Purchases. Which Of The Following Settings Should Poppy Select To Achieve Her Marketing Objective?

Poppy’s Setting Up An App Campaign, And She Wants To Aquire A High Volume Of Users While Also Generating Plenty Of In-App Purchases. Which Of The Following Settings Should Poppy Select To Achieve Her Marketing Objective? A focus on “In-app actions” while targeting “Users who have interacted with the app previously”. A focus on “Install volume” while targeting “All users”.… Read More »

While Machines Deliver A Variety Of Advantages, Humans Still Offer Their Own Unique Skill Sets. What Two Advantages Do Humans Have Over Machines When It Comes To Marketing? (Choose Two.)

While Machines Deliver A Variety Of Advantages, Humans Still Offer Their Own Unique Skill Sets. What Two Advantages Do Humans Have Over Machines When It Comes To Marketing? (Choose Two.) Humans make better strategic decisions. Humans excel at monotonous tasks. Humans think more creatively. Humans are better at handling large amounts of data.