Tag Archives: Merchant

Aaron’s Been Running Shopping Ads For Some Time, And He’s Interested In Experimenting With Ways To Improve Sales Performance By Using Additional Features. Which Benefit Might He Obtain By Using Merchant Promotions?

Aaron’s Been Running Shopping Ads For Some Time, And He’s Interested In Experimenting With Ways To Improve Sales Performance By Using Additional Features. Which Benefit Might He Obtain By Using Merchant Promotions? When he adds promotions to products he sells on Google, shoppers will see a “special offer” link. When he adds promotions to products he sells on… Read More »

Gina Owns A Woodworking Shop That Makes Custom Cabinets. She Uploads Data To Her Google Merchant Center To Help Create Ads From Her Inventory. What Data Does A Shopping Campaign Use From Her Merchant Center Feed To Place Gina’s Ads?

Gina Owns A Woodworking Shop That Makes Custom Cabinets. She Uploads Data To Her Google Merchant Center To Help Create Ads From Her Inventory. What Data Does A Shopping Campaign Use From Her Merchant Center Feed To Place Gina’s Ads? Her ad’s minimum required return on investment (ROI) Her cabinet’s attributes, such as price Her ad’s preferred cost-per-click limits Her… Read More »

What Is The Primary Difference Between Fulfillment By Amazon (FBA) And Merchant Fulfilled Network (MFN)?

What Is The Primary Difference Between Fulfillment By Amazon (FBA) And Merchant Fulfilled Network (MFN)? Using FBA, the seller sends inventory to Amazon fulfillment centers, where its packed and shipped to customers. Using MFN, the seller leverages Amazon facilities, expertise, and customer service. Using MFN, inventory is stored at Amazon facilities. Using FBA, the seller is in complete… Read More »