What is the most important thing to consider when optimising a search engine marketing campaign? Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy
When optimising a website for search, what impact do meta and title tags have on the search engine? They are hidden messages that have no bearing on search engines They are the on-page content that appears on your homepage, telling search engines what you do They are automatically generated and help websites rank within search engines They are embedded messages… Read More »
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. prevent secure increase the chance of decrease the chance of
Why Is Optimising Customer Touchpoints Online Beneficial For Businesses? It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to… Read More »
Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines? Colour scheme Recycled content Inspiring business name Site popularity
When It Comes To Optimising Your Website’s SEO For Mobile Users, Which Of The Following Is A Crucial Factor To Keep In Mind? Short content and fewer images Performance and usability Usability and short content Less video content