Tag Archives: Optimization

What Is The Difference Between Growth-Driven Design And Conversion Rate Optimization (CRO)?

What Is The Difference Between Growth-Driven Design And Conversion Rate Optimization (CRO)? Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of… Read More »

Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?

Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which… Read More »

Felix Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign. Which Type Of Optimization Has Felix Used To Drive Higher Lumber Sales?

Felix Launched Both A Google Video Ad Campaign And A Google Shopping Ad Campaign To Drive Sales Of Lumber On His Home Improvement Website. He Reviews His Conversion Data After Two Weeks And Notices His Video Ads Campaign Seem To Be Assisting In Driving Higher Lumber Sales. He Moves More Of His Budget To The Video Ads Campaign.… Read More »

Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful.​ Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire More Customers?

Felix Launched Both A Google Search Ad Campaign And A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. He Reviewed His Sales Data After Two Weeks And Noticed His Search Ad Campaign Is The Most Successful.​ Which Optimization Type Should Felix Use If He Wants To Use Bidding Or Targeting To Acquire… Read More »

Felix Launched A Google Search Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads With A Specific Picture Of His Tools. He Changes The Pictures Of His Other Ads To Be Similar To The Successful Ads. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?

Felix Launched A Google Search Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads With A Specific Picture Of His Tools. He Changes The Pictures Of His Other Ads To Be Similar To The Successful Ads. Which Type Of Channel Optimization… Read More »

Which Bidding Strategy Works To Hit Your Desired CPA And Allows You To Achieve More Conversions At A Stronger ROI Without Manual Optimization?

Which Bidding Strategy Works To Hit Your Desired CPA And Allows You To Achieve More Conversions At A Stronger ROI Without Manual Optimization? Target cost-per-lead (tCPL) Target cost-per-view (tCPV) Target cost-per-click (tCPC) Target-cost-per-acquisition (tCPA)

Karen Has Evaluated Her Google Search Ads Campaign’s Optimization Score After Noticing That The Campaign’s Performance Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Accepts An Optimization Recommendation From The Available List. What Will Happen To Her Campaign’s Optimization Score? – Majanto

It will gradually improve by the end of the week. It will improve the the end of the day. It will improve upon acceptance. It will improve by the end of the month.