What Is The Difference Between Ideal Customer Profiles And Buyer Personas?
What Is The Difference Between Ideal Customer Profiles And Buyer Personas? Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas… Read More »