Tag Archives: Product

Your Company’s Created A Collection Of Two-To-Three Years’ Worth Of Weekly Data For Every Driver Of Sales, Including All Marketing Channels, But Also Across Areas Like Price Promotions, Distribution, And Product Changes. You Can Now Analyze ROI (Return On Investment) For Each Media Channel To Determine The Ones You Should Continue To Invest In. Which Analysis Technique Have You Used?

Your Company’s Created A Collection Of Two-To-Three Years’ Worth Of Weekly Data For Every Driver Of Sales, Including All Marketing Channels, But Also Across Areas Like Price Promotions, Distribution, And Product Changes. You Can Now Analyze ROI (Return On Investment) For Each Media Channel To Determine The Ones You Should Continue To Invest In. Which Analysis Technique Have… Read More »

Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective? – Majanto

He wants to get his newest product in front of as many people as possible. He wants to create dynamic call-only ads to reach specific audiences. He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching them.

A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users? – Majanto

Demographic Audiences In-Market Audiences Affinity Audiences Dynamic Remarketing

Jennifer’s Company Wants To Increase Online Sales Of A Featured Product By Connecting With Users Who Are Actively Researching Similar Products. What Benefit Would A Google Search Campaign Provide Jennifer? – Majanto

Her materials will display at the top in organic search results. Her ads are likely to appear when a user is visiting a competitor’s website. Her ads may appear when a user is likely to be interested in her product. She can instantly have a social media presence with ads.

John’s Company Makes A Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few Potential Customers Visit The Company’s Website. What Are Two Ways That Responsive Search Ads Could Help John’s Company Reach More Potential Customers? (Choose Two.) – Majanto

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads are given preferential… Read More »

Mario Is Working On A Text Ad That Will Run On The Google Search Network. He Filled In Each Component With The Necessary Information. What Component Asked Mario To Highlight Unique Details About His Product And Limited The Number Of Characters He Could Use To Two Fields Of 90 Characters? – Majanto

The headline component The URL component The banner component The description component

Yan Wants To Attract Customers Specifically Searching On Google For Time-B-Gone, His Company’s Unique Office-Support Product. His Marketing Consultant Suggests Using Dynamic Search Ads, And Knows Yan Will Need To Start With A Simple Approach. For Vendors Like Yan, What’s The Simplest Method For Using Dynamic Search Ads? – Majanto

Landing pages from standard ad groups Page feeds URL filtering Categories from dynamic search engines

Bernadette’s In Charge Of Marketing A New Product In A Highly Competitive Segment. She’s Planning To Launch A Google Search Campaign As Part Of Her Overall Strategy. What Value Can Be Recognized By Launching A Google Search Campaign? – Majanto

It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content. Her business will have a competitive presence with similar businesses during searches. Users will receive ads when physically near any of Bernadette’s storefronts.