Tag Archives: Promotes

Peter Has A Website That Promotes His Local Vacation Rental Site. He Uses Google Ads To Manage His Advertising Campaign. He’s Cross-Referencing His Purchase Conversions With His Backend CRM, And The Data Isn’t Matching Up. What’s An Attributed Reason For This Discrepancy?

Peter Has A Website That Promotes His Local Vacation Rental Site. He Uses Google Ads To Manage His Advertising Campaign. He’s Cross-Referencing His Purchase Conversions With His Backend CRM, And The Data Isn’t Matching Up. What’s An Attributed Reason For This Discrepancy? The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is… Read More »

An Automated Email That You Send Has A High Click-Through Rate, But The Landing Page That It Promotes Has A Low Conversion Rate. Which Element Would Benefit Most From Contextual Marketing?

An Automated Email That You Send Has A High Click-Through Rate, But The Landing Page That It Promotes Has A Low Conversion Rate. Which Element Would Benefit Most From Contextual Marketing? A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to… Read More »