Tag Archives: running

Alice Owns A Business Selling A Range Of Backpacks For Business Users And Worldwide Travelers. She Spends Most Of Her Time Managing Stock Levels, Staff, And Her Company’s Finances, So She’s Worried That Running Google Ads Might Be Too Time-Consuming. How Do Smart Shopping Campaigns Simplify Campaign Management?

Alice Owns A Business Selling A Range Of Backpacks For Business Users And Worldwide Travelers. She Spends Most Of Her Time Managing Stock Levels, Staff, And Her Company’s Finances, So She’s Worried That Running Google Ads Might Be Too Time-Consuming. How Do Smart Shopping Campaigns Simplify Campaign Management? Smart Shopping campaigns generate weekly inventory stock level reports. Smart… Read More »

Aaron’s Been Running Shopping Ads For Some Time, And He’s Interested In Experimenting With Ways To Improve Sales Performance By Using Additional Features. Which Benefit Might He Obtain By Using Merchant Promotions?

Aaron’s Been Running Shopping Ads For Some Time, And He’s Interested In Experimenting With Ways To Improve Sales Performance By Using Additional Features. Which Benefit Might He Obtain By Using Merchant Promotions? When he adds promotions to products he sells on Google, shoppers will see a “special offer” link. When he adds promotions to products he sells on… Read More »

A Single Branch Of Simpson Shoes Has Been Operating Since 1917. As They Consider Moving Into Online Marketing, The Owner, Bert Simpson, Wants To Focus On A Specific, Potential Customer Type. Which Potential Customer Would Benefit From Simpson Shoes Running A Local Inventory Ad?

A Single Branch Of Simpson Shoes Has Been Operating Since 1917. As They Consider Moving Into Online Marketing, The Owner, Bert Simpson, Wants To Focus On A Specific, Potential Customer Type. Which Potential Customer Would Benefit From Simpson Shoes Running A Local Inventory Ad? Brandon, who does an online search for men’s shoes near the Simpson Shoes store… Read More »

Wade Owns HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local Catalog Ads You Could Give Wade?

Wade Owns HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local Catalog Ads You Could Give Wade? They’re information-dense full-color mailers. They’re visually appealing, easy-to-browse ads. They’re short text-based ads, delivered via SMS. They’re geographically targeted ads,… Read More »

Jonah’s Surf Shop Has Been Running Google Ads For Years, And Now They’re Interested In Introducing A New Type Of Online Ad. Which Potential Customer Could Jonah Reach By Running Local Inventory Ads?

Jonah’s Surf Shop Has Been Running Google Ads For Years, And Now They’re Interested In Introducing A New Type Of Online Ad. Which Potential Customer Could Jonah Reach By Running Local Inventory Ads? Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard. Brian, who’s hoping to make a quick online purchase during his lunch break.… Read More »

Isabella Owns A Bookstore And Has Been Running A Google Shopping Campaign For Several Months. She’d Like To Identify Growth Opportunities In Her Business. How Can The Reporting Feature In Google Shopping Ads Help Isabella Get The Information She Needs?

Isabella Owns A Bookstore And Has Been Running A Google Shopping Campaign For Several Months. She’d Like To Identify Growth Opportunities In Her Business. How Can The Reporting Feature In Google Shopping Ads Help Isabella Get The Information She Needs? She can monitor and arrange new product groups to find opportunities. She can filter her product view for… Read More »

How Can Running A Local Inventory Ad Increase Your Return On Investment (ROI)?

How Can Running A Local Inventory Ad Increase Your Return On Investment (ROI)? By advertising specific products in different geographic regions By listing new items before they’re in stock to attract more consumers By promoting your store’s address and its offerings on the radio By bringing online shoppers into your brick-and-mortar store

Lance Has Been Running Local Inventory Ads To Promote His Antique Toy Shop. He’s Considering Running Additional Ad Campaigns With Google. What’s An Easy Next Step Lance Can Take To Expand His Brand’s Marketing Reach?

Lance Has Been Running Local Inventory Ads To Promote His Antique Toy Shop. He’s Considering Running Additional Ad Campaigns With Google. What’s An Easy Next Step Lance Can Take To Expand His Brand’s Marketing Reach? Run targeted Local Catalog ads using data from existing Local Inventory ads. Transition entirely to digital marketing by eliminating traditional print materials. Expand… Read More »

Which Data Can You Uncover By Running A Creative Experiment Using Brand Lift?

Which Data Can You Uncover By Running A Creative Experiment Using Brand Lift? Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates