Tag Archives: sales

Bill Owns A Company Called Wild Bill’s Bracelets That Sells Custom Jewelry. He Launched A Search Campaign To Drive Sales Of His Custom-Made Bracelets On His Website. How Can Bill Create Effective Messages That Drive More Customers To Purchase His Jewelry?

Bill Owns A Company Called Wild Bill’s Bracelets That Sells Custom Jewelry. He Launched A Search Campaign To Drive Sales Of His Custom-Made Bracelets On His Website. How Can Bill Create Effective Messages That Drive More Customers To Purchase His Jewelry? He can use Display upsell ads. He can use videos to tell stories. He can highlight brand… Read More »

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns? Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share… Read More »

Heather’s Using Google Ads To Promote Her Online Olive-Oil Business. She’s Setting Up A Conversion Action To Measure How Effectively Her Ad Campaign Is Increasing Sales On Her Website. Which Category Of Conversion Action Should Heather Select As Part Of The Setup?

Heather’s Using Google Ads To Promote Her Online Olive-Oil Business. She’s Setting Up A Conversion Action To Measure How Effectively Her Ad Campaign Is Increasing Sales On Her Website. Which Category Of Conversion Action Should Heather Select As Part Of The Setup? Set-up​ Lead Purchase Page view

Courtney Sells Handbags Through Her Online Boutique. Her Online Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products?

Courtney Sells Handbags Through Her Online Boutique. Her Online Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products? By appearing in more page positions than other ads By showing ads… Read More »

Sara’s A Marketing Executive For An Online Clothing Retailer. She’s Focused On Data-Driven Measurement To Drive Sales Of Her Company’s Clothing Lines. She Turned To Google’s Automated Machine Learning To Help Her Company Gain A Competitive Advantage In The Marketplace. What Does Sara Do To Succeed At Automation?

Sara’s A Marketing Executive For An Online Clothing Retailer. She’s Focused On Data-Driven Measurement To Drive Sales Of Her Company’s Clothing Lines. She Turned To Google’s Automated Machine Learning To Help Her Company Gain A Competitive Advantage In The Marketplace. What Does Sara Do To Succeed At Automation? She needs to learn the data models used by Google’s… Read More »

Sarah’s A Digital Marketing Consultant. With 90% Of Sales Still Taking Place In A Physical Location, She Knows Her Clients Need To Reach Customers Throughout Their Journey To Ensure The Best Chance At A Sale. Those Customers Need To Find Her Client’s Products Across Multiple Channels. Which Type Of Marketing Strategy Can Sarah Use To Drive Sales To Her Client’s Physical Locations?

Sarah’s A Digital Marketing Consultant. With 90% Of Sales Still Taking Place In A Physical Location, She Knows Her Clients Need To Reach Customers Throughout Their Journey To Ensure The Best Chance At A Sale. Those Customers Need To Find Her Client’s Products Across Multiple Channels. Which Type Of Marketing Strategy Can Sarah Use To Drive Sales To… Read More »

Richard’s A Marketing Executive For An Online Leather-Goods Retailer. He’s Focused On Data Measurement To Drive Sales Of His Company’s Belt Lines. He Turned To Google’s Automated Machine Learning To Help His Company Gain A Competitive Advantage In The Marketplace. What’s An Important First Step That Richard Must Take To Succeed At Automation?

Richard’s A Marketing Executive For An Online Leather-Goods Retailer. He’s Focused On Data Measurement To Drive Sales Of His Company’s Belt Lines. He Turned To Google’s Automated Machine Learning To Help His Company Gain A Competitive Advantage In The Marketplace. What’s An Important First Step That Richard Must Take To Succeed At Automation? He needs to learn the… Read More »

Madison Owns A Retail Clothing Store. Her Marketing Consultant Says That With All The Technology At Their Disposal, Customers Will Go Back And Forth Across Multiple Channels Before Choosing To Buy An Outfit At Her Store. The Consultant Recommends That Madison Think About Her Customer’s Journey Before They Actually Arrive At Her Store. Which Type Of Strategy Is Madison’s Marketing Director Suggesting To Help Her Drive Sales At Her Physical Location?

Madison Owns A Retail Clothing Store. Her Marketing Consultant Says That With All The Technology At Their Disposal, Customers Will Go Back And Forth Across Multiple Channels Before Choosing To Buy An Outfit At Her Store. The Consultant Recommends That Madison Think About Her Customer’s Journey Before They Actually Arrive At Her Store. Which Type Of Strategy Is… Read More »

Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives? Display Video Local Discovery