Tag Archives: sales

Courtney’s Online Campaigns Have Produced Plenty Of Clicks, But Not As Many Sales As She Expected. How Can Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products?

Courtney’s Online Campaigns Have Produced Plenty Of Clicks, But Not As Many Sales As She Expected. How Can Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products? By showing ads more frequently than other campaign types. By displaying current stock level before the ad is opened. By appearing in… Read More »

Aaron’s Been Running Shopping Ads For Some Time, And He’s Interested In Experimenting With Ways To Improve Sales Performance By Using Additional Features. Which Benefit Might He Obtain By Using Merchant Promotions?

Aaron’s Been Running Shopping Ads For Some Time, And He’s Interested In Experimenting With Ways To Improve Sales Performance By Using Additional Features. Which Benefit Might He Obtain By Using Merchant Promotions? When he adds promotions to products he sells on Google, shoppers will see a “special offer” link. When he adds promotions to products he sells on… Read More »

How Can Advertisers Use Shopping Campaign Ads In Order To Drive Sales?

How Can Advertisers Use Shopping Campaign Ads In Order To Drive Sales? By submitting a 30-second video demonstration of the product. By choosing color schemes that match their website’s appearance and style. By selecting a specific position on the page of search results. By taking advantage of Google customer reviews, merchant promotions, and product ratings.

Greg Owns A Company, Keys & Strings, That Makes Custom Pianos. Keys & Strings Sells Their Pianos Through Their Website. Greg Would Like To Increase Sales Of His Brand Of Pianos. Why Would Greg Use A Showcase Shopping Ad?

Greg Owns A Company, Keys & Strings, That Makes Custom Pianos. Keys & Strings Sells Their Pianos Through Their Website. Greg Would Like To Increase Sales Of His Brand Of Pianos. Why Would Greg Use A Showcase Shopping Ad? To engage customers at the point in their purchase journey where they’re discovering what to buy and where to… Read More »

Your Company’s Created A Collection Of Two-To-Three Years’ Worth Of Weekly Data For Every Driver Of Sales, Including All Marketing Channels, But Also Across Areas Like Price Promotions, Distribution, And Product Changes. You Can Now Analyze ROI (Return On Investment) For Each Media Channel To Determine The Ones You Should Continue To Invest In. Which Analysis Technique Have You Used?

Your Company’s Created A Collection Of Two-To-Three Years’ Worth Of Weekly Data For Every Driver Of Sales, Including All Marketing Channels, But Also Across Areas Like Price Promotions, Distribution, And Product Changes. You Can Now Analyze ROI (Return On Investment) For Each Media Channel To Determine The Ones You Should Continue To Invest In. Which Analysis Technique Have… Read More »

Your Company Produces Candy Bars. You Need A Method For Determining The Amount Of Sales Driven By Each Media Channel In Your Advertising Campaign. You Want A Method That Considers All Possible Factors In Those Sales, Such As Marketing, Branding Consideration, The Economy, Competitor Actions, And Even The Weather. Which Analysis Technique Should You Use?

Your Company Produces Candy Bars. You Need A Method For Determining The Amount Of Sales Driven By Each Media Channel In Your Advertising Campaign. You Want A Method That Considers All Possible Factors In Those Sales, Such As Marketing, Branding Consideration, The Economy, Competitor Actions, And Even The Weather. Which Analysis Technique Should You Use? Media mixed model… Read More »

Peter Has A New Online Store Selling Electric Bikes. He Wants To Promote His Business By Using A Simple Solution That Provides A Wide Reach For His Products. How Can Smart Shopping Campaigns Help Peter With His Sales?

Peter Has A New Online Store Selling Electric Bikes. He Wants To Promote His Business By Using A Simple Solution That Provides A Wide Reach For His Products. How Can Smart Shopping Campaigns Help Peter With His Sales? By showing his ads in unrelated searches to attract new customers By automating his ad bids so he gets the… Read More »

Molly Wants To Clear Her Remaining Stock In Preparation For Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of $17. Which Plan, Built In The Performance Planner, Will Help Molly With Her Marketing Goal To Generate More Sales?

Molly Wants To Clear Her Remaining Stock In Preparation For Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of $17. Which Plan,… Read More »

Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective? – Majanto

It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions. It allows her to show ads to people who previously visited her website as they browse websites and use apps. It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list. It reaches specific audiences based on… Read More »