All Of The Following Are Examples Of Social Selling EXCEPT: Reading, sharing, and commenting on blog posts Following and engaging with thought leaders on social media platforms Sharing content from your company and other sources on social media Sending a series of personalized emails to good-fit prospects
Congratulations — You Just Landed A Job Selling IT Equipment To Large Corporations! You Receive Your First Inbound Lead, And You Call The Person Who Submitted It. You Quickly Realize That This Person Is A Junior Employee With No Buying Authority. What Should You Do? Respectfully answer their questions, then mark them as “unqualified” in your CRM and… Read More »
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering is different in comparison to your competitors It can give you deeper insight into the market and their… Read More »
When Selling To People In Different Countries, What Payment Form Should You Consider Using If You Aren’t Already? Debit cards Credit cards Paypal or Worldpay Bank transfers
Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy? Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create… Read More »
Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? A business that operates from a specific geographic location A business that is within a 5km radius from the customer A business that has existed within a community for more than 5… Read More »
Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In… Read More »
Alice Owns A Business Selling A Range Of Backpacks For Business Users And Worldwide Travelers. She Spends Most Of Her Time Managing Stock Levels, Staff, And Her Company’s Finances, So She’s Worried That Running Google Ads Might Be Too Time-Consuming. How Do Smart Shopping Campaigns Simplify Campaign Management? Smart Shopping campaigns generate weekly inventory stock level reports. Smart… Read More »
Peter Has A New Online Store Selling Electric Bikes. He Wants To Promote His Business By Using A Simple Solution That Provides A Wide Reach For His Products. How Can Smart Shopping Campaigns Help Peter With His Sales? By showing his ads in unrelated searches to attract new customers By automating his ad bids so he gets the… Read More »
An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 An investment of $9,800 to generate 1,400 conversions and a CPA of $7