Fill In The Blank: Short Strings Of Specific Keywords With Low Search Volume Are Called ___________. Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords
Which Storytelling Method Entices Users With Short Ads, Reinforces Their Interest With Longer Ads, And Then Repeats The Messaging To Prompt Action? Capture, act, retarget Tease, amplify, echo Promise, sell, recall Introduce, inform, inspire
A Colleague At Another Company Has Developed A Sales Process With Four Steps In It. They Are Concerned That The Process Is Too Short. What Would You Tell Them? “If the process is robust enough to support the needs of your sales team, it doesn’t matter how long or short it is.” “Shorter processes are easier for salespeople… Read More »
What Can You Add To A Blog Post To Determine What Content Will Show Up On The Short Form Version Of That Post On Your Blog’s Homepage? Read more separator Call-to-action Personalization token Paragraph break
If Your Business Has A Short Buying Cycle, Which Attribution Model Should You Use? First and last First-touch Linear Simple decay
What Can You Add To A Blog Post To Determine What Content Will Show Up On The Short Form Version Of That Post On Your Blog’s Homepage? Read more separator Call to action Personalization token Paragraph break
True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And Photo, Often With Fun Filters And “Stickers” That Disappear After A Short Period Of Time (1-24 Hours). True False
You Want To Drive Traffic To A New Landing Page For A Campaign, And Want A Web Address That’s Short, Easy To Remember, Trackable, And Reflective Of Your Brand. Hootsuite Supports You With: custom top-level domain suffixes vanity URLs enterprise URLs a batch of custom redirect links
Evergreen Content Has A Short Shelf Life (Such As News Articles). True False
Evergreen Content Has A Short Shelf Life, Like A News Article. False True