Tag Archives: social

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid?

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid? Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed

What’s The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy?

What’s The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy? Educate employees on the importance of having a social media policy for all team members within the organization. Reward the employees who are shining stars and are doing the right things on social media. Research best case studies for brands that are… Read More »

Why Do You Need To Use Leading Indicators Of Revenue Success When Calculating ROI On Your Social Media Strategy?

Why Do You Need To Use Leading Indicators Of Revenue Success When Calculating ROI On Your Social Media Strategy? It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve closed new customers from a social media campaign. Understanding how you stack up to… Read More »

True Or False? When Measuring Your Social Media ROI, You Calculate The Effectiveness Of An Action By Dividing The Net Income By The Cost Of This Action And Multiplying It By 100.

True Or False? When Measuring Your Social Media ROI, You Calculate The Effectiveness Of An Action By Dividing The Net Income By The Cost Of This Action And Multiplying It By 100. True False

Which One Of The Below Choices Is NOT A Reason You Should Be Measuring Your Social Media ROI?

Which One Of The Below Choices Is NOT A Reason You Should Be Measuring Your Social Media ROI? Prove the value of social media within your organization. Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR. Show influencers how enticing it would be to work with your company.… Read More »