Tag Archives: TouchPoint
What’s Usually The Last Touchpoint At Which You Might Influence A User’s Decision To Install Your App?
How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?
How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution? It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion.