You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? Shopping bags Blog content YouTube Social media
What’s Usually The Last Touchpoint At Which You Might Influence A User’s Decision To Install Your App? App campaign ad Oﬄine marketing eﬀorts App store listing Website where the app is featured
How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution? It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion.