Tag Archives: USP

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering is different in comparison to your competitors It can give you deeper insight into the market and their… Read More »

Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy?

Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy? Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create… Read More »