Why Should Google Follow The Viewability Standards Set By The US Media Rating Council (MRC)? So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working. So advertisers know if users are double-clicking on their ads. So advertisers know if their ads have truly been seen by users.
Google Ads Follow The Media Rating Council’s Standards For Viewability. What’s Required For An Ad To Be Counted As A Viewable Impression? An ad must be more than 50% on screen for more than two seconds. An ad must be more than 75% on-screen for more than five seconds. An ad must be more than 50% on screen… Read More »
Miranda, A Google Video Specialist, Is Recommending YouTube To An Advertiser Who’s Looking To Drive Direct Response Objectives. With Over Two Billion Logged-In Monthly Users And The Highest Viewability And Audibility On The Web At 95%, YouTube Is A Place To Drive Action. What Else Makes YouTube Ideal For Driving Action? Over 40% of global shoppers purchased products… Read More »
Google Ads Follow The Media Rating Council’s Standards For Viewability. What’s Required For An Ad To Be Counted As A Viewable Impression? An ad must be more than 75% on-screen for more than five seconds. An ad must be more than 50% on screen for more than five seconds. An ad must be more than 50% on screen for more… Read More »