Tag Archives: ViewThrough

Paul Asks His Team To Enable And Report On View-Through Conversions In Their Client Google App Campaigns. Why Are View-Through Conversions Important To Include?

Paul Asks His Team To Enable And Report On View-Through Conversions In Their Client Google App Campaigns. Why Are View-Through Conversions Important To Include? They unlock additional segmentation options for placements that occur on YouTube. They provide additional conversion data, so better business decisions can be made. They’re an effective way to directly compare conversion data against similar… Read More »

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses?

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses? Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from most other networks. Google has… Read More »

George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign?

George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign? It’s the total number of times a user has seen an ad before eventually completing a… Read More »

Carol Wants To Review View-Through Conversions For Her Google App Campaign But Doesn’t Know Where To Find This Data. What Should She Do?

Carol Wants To Review View-Through Conversions For Her Google App Campaign But Doesn’t Know Where To Find This Data. What Should She Do? She should look at total conversions, which automatically include view-through conversions. View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions. View-through conversions isn’t a default column in the… Read More »

Anthony Has A Dog-Walking Business That He Manages Online, And He’s Adopted Google Ads To Drive More Traffic To His Website. He’s One Month Into His First Campaign On Google Ads, Now Reviewing His Conversion Data To Determine How His Ads Are Performing. He Sees That His View-Through Conversions (VTCs) Are Low. He’s Not Sure What VTCs Are And What This Data Means Knowing Which Two Facts About VTCs Would Help Anthony Better Understand His Conversion Data? (Choose Two.)

Anthony Has A Dog-Walking Business That He Manages Online, And He’s Adopted Google Ads To Drive More Traffic To His Website. He’s One Month Into His First Campaign On Google Ads, Now Reviewing His Conversion Data To Determine How His Ads Are Performing. He Sees That His View-Through Conversions (VTCs) Are Low. He’s Not Sure What VTCs Are… Read More »