True Or False? It’s Impossible To Build A Launch Pad Website For A Large, Enterprise Website. True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely… Read More »
Which Of The Following Items Could Be Included On Your Website Wish List? Specific on-page elements Website sections and pages CRM integration details Browser compatibility requirements Quoting calculator They all could be included on the website wish list
True Or False? You Can Skip The Strategy Stage And Move Right To Building The Launch Pad If You Have A Senior Team Member Who Has Been Working At The Company For A While Because They Will Already Know What Should Be Built On The Website. True False
Which Of The Following Statements Best Describes How To Think Of The Website In Relation To Other Departments? The website is a tool that can be used by all departments to scale and hit individual department goals. Other departments can send customers to the website to increase website visitors each month. It’s distracting to work with other departments,… Read More »
Why Is The “Expand” Theme Important To Consider When Thinking Of The Website As A Tool For Company-Wide Growth? It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the… Read More »
Why Is The “Value” Focus Area Important To Complete Early On After Launching A New Launch Pad Or Website Initiative? If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place. The value focus area should be… Read More »
Which Focus Area Is Often Worked On Directly After Your New Launch Pad Website Goes Live? Harvest. You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. Usability. You ensure the website is intuitive, inviting, and easy to use to… Read More »
Imagine You’re Trying To Educate Your Team On The Website Performance Roadmap. How Would You Best Describe What A “Theme” Is? A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to… Read More »
The Website Performance Roadmap Is A Framework Structured Into A Decision Tree With Three Levels. In What Order Are The Three Tree Levels? Theme, focus area, tactics Theme, tactics, focus area Theme, focus area, experiments Focus area, tactics, focus metric
What Is The Website Performance Roadmap? A framework used by the strategist when they’re planning during the continuous improvement stage. A step-by-step guide for auditing and identifying improvements on your website. A milestone-based approach for determining when to build new pages or sections onto the website. A framework used by the stakeholders to determine when they should redesign a new website versus… Read More »