Tag Archives: Website

Imagine While Planning Your Yearly Budget, Your CEO Asks You, “We Have Many People Asking For Funding. Why Should We Invest In Continuous Improvement? Can’t We Just Stop At The Launch Pad Website?” What Is The Best Response?

Imagine While Planning Your Yearly Budget, Your CEO Asks You, “We Have Many People Asking For Funding. Why Should We Invest In Continuous Improvement? Can’t We Just Stop At The Launch Pad Website?” What Is The Best Response? “The continuous improvement of our website is an investment in driving even more value to our users and better results… Read More »

True Or False? It’s Important To Code A Marketer-Friendly Website.

True Or False? It’s Important To Code A Marketer-Friendly Website. True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates. True — marketers love to jump into the CSS and API code to adjust and improve the code the developers created. False — the… Read More »

True Or False? The Only Way To Speed Up The Creation Of A Launch Pad Website Is To Cut Out The Majority Of The Content.

True Or False? The Only Way To Speed Up The Creation Of A Launch Pad Website Is To Cut Out The Majority Of The Content. True — most of the content on a website is not critical to the success of the site, so it is better to simplify and delete it. True — the only way to… Read More »

Which Of The Following Is NOT A Good Way To Speed Up The Process Of Building A Launch Pad Website?

Which Of The Following Is NOT A Good Way To Speed Up The Process Of Building A Launch Pad Website? Prioritize the 20% of the wish list items that will make 80% of the impact. Build the site as quickly as possible, regardless of quality. Develop a streamlined process to focus time where it will make the most… Read More »

Imagine Your Boss Asks You, “Why Is It Important That We Launch The Launch Pad Website Quickly?” Which Of The Following Statements Is The Best Response?

Imagine Your Boss Asks You, “Why Is It Important That We Launch The Launch Pad Website Quickly?” Which Of The Following Statements Is The Best Response? “Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the… Read More »

Imagine Your Team Launched A New Website Three Months Ago, Before You Were Hired. The Website Is Performing Well, But There’s Still Opportunity To Improve Using Growth-Driven Design. Based On This Scenario, Which Is The BEST Approach To Recommend To Your Boss?

Imagine Your Team Launched A New Website Three Months Ago, Before You Were Hired. The Website Is Performing Well, But There’s Still Opportunity To Improve Using Growth-Driven Design. Based On This Scenario, Which Is The BEST Approach To Recommend To Your Boss? Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list… Read More »

Which Of The Following Technique(S) Can Be Used To Increase Speed And Quality Of The New Launch Pad Website?

Which Of The Following Technique(S) Can Be Used To Increase Speed And Quality Of The New Launch Pad Website? Customizing your approach Implementing sprint workshops Effective content development Stakeholder-driven brainstorming Investing in internal efficiencies C and D A, B, C, and E All of the above

What Is The Difference Between A Launch Pad Website And A Traditional Website?

What Is The Difference Between A Launch Pad Website And A Traditional Website? The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. A launch pad and a traditional website do look quite different. Launch pad websites are… Read More »

Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress?

Imagine Your Launch Pad Website Is Now Live, And You’re Moving Into The Continuous Improvement Stage. Which Of The Following Frameworks Provides Focus To The Team, Sets Clear Expectations, And Helps Track And Measure Progress? The website performance roadmap The stakeholder mapping document The journey map Fundamental assumptions