Tag Archives: Worked

Which Focus Area Is Often Worked On Directly After Your New Launch Pad Website Goes Live?

Which Focus Area Is Often Worked On Directly After Your New Launch Pad Website Goes Live? Harvest. You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. Usability. You ensure the website is intuitive, inviting, and easy to use to… Read More »

Where In Your Presentation Should You Present Case Studies On Other Companies You’ve Worked With?

Where In Your Presentation Should You Present Case Studies On Other Companies You’ve Worked With? At the beginning of the presentation, to build credibility. At the end of the presentation, to encourage commitment. Throughout the presentation, to add continuity. Not at all, unless the prospect has specifically asked for them or if they are especially relevant to the… Read More »

Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy?

Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy? Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create… Read More »