Tag Archives: YouTube

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube? YouTube has the smallest number of advertisers in each… Read More »

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns? Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share… Read More »

Advertisers Choose YouTube Because It Delivers Proven Results. What Are Two Additional Reasons Why Advertisers Choose YouTube? (Choose 2.)

Advertisers Choose YouTube Because It Delivers Proven Results. What Are Two Additional Reasons Why Advertisers Choose YouTube? (Choose 2.) Offers effective Search ads for their audience Offers audience insights and advanced tools to help create impactful campaigns Offers audience engagement and attention Has the world’s largest digital asset library

Ryan Manages YouTube Campaigns For A Client Who’s Interested In How Engaged His Viewers Are With His Content. He’d Really Like To Know When They’re Dropping Off, To Make His Calls-To-Action Are Visible. Which YouTube Analytics Report Did Ryan Share With His Client?

Ryan Manages YouTube Campaigns For A Client Who’s Interested In How Engaged His Viewers Are With His Content. He’d Really Like To Know When They’re Dropping Off, To Make His Calls-To-Action Are Visible. Which YouTube Analytics Report Did Ryan Share With His Client? The traffic sources report The audience retention report The device duration report The watch time… Read More »

Based On The ABCDs Of Designing YouTube Ads, How Does Google Recommend That You Open With Impact?

Based On The ABCDs Of Designing YouTube Ads, How Does Google Recommend That You Open With Impact? Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of… Read More »

Creators Choose YouTube For The Freedom It Gives Them To Use Cutting-Edge Innovations To Reach Billions Of People Worldwide And Make A Living Doing What They Love. How Does YouTube Help Creators Earn A Living?

Creators Choose YouTube For The Freedom It Gives Them To Use Cutting-Edge Innovations To Reach Billions Of People Worldwide And Make A Living Doing What They Love. How Does YouTube Help Creators Earn A Living? YouTube pays creators per 1,000 views of their uploaded videos. YouTube pays creators a set fee for every video they upload. YouTube pays… Read More »

Brandon’s New YouTube Advertising Client Has Owned The Highest-Rated Theater In Town For Decades. The Theater Wants To Drive Action And Take Advantage Of YouTube Audience Solutions To Reach Consumers Likely To Buy A Ticket. Which YouTube Audience Solution Should Brandon Recommend?

Brandon’s New YouTube Advertising Client Has Owned The Highest-Rated Theater In Town For Decades. The Theater Wants To Drive Action And Take Advantage Of YouTube Audience Solutions To Reach Consumers Likely To Buy A Ticket. Which YouTube Audience Solution Should Brandon Recommend? Demographics audiences Branded Lift audiences Custom Event audiences Customer Match audiences

Based On The ABCDs Of Designing YouTube Ads, What’s One Way To Attract Viewers?

Based On The ABCDs Of Designing YouTube Ads, What’s One Way To Attract Viewers? Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad.

Dylan’s Client Produces Documentaries. The Client Wants To Understand What Makes YouTube So Appealing To Users. Dylan Explains How YouTube Lets Users Engage With The Creators They Love And Become Part Of An Online Community Of Like-Minded People. What’s Another Reason Users Choose YouTube?

Dylan’s Client Produces Documentaries. The Client Wants To Understand What Makes YouTube So Appealing To Users. Dylan Explains How YouTube Lets Users Engage With The Creators They Love And Become Part Of An Online Community Of Like-Minded People. What’s Another Reason Users Choose YouTube? Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable… Read More »

Drew Has A Client Who’s Wavering On Whether Or Not To Add YouTube To Their Online Advertising Strategy. Which Benefits Of YouTube Audience Solutions Should Drew Present For His Client’s Consideration?

Drew Has A Client Who’s Wavering On Whether Or Not To Add YouTube To Their Online Advertising Strategy. Which Benefits Of YouTube Audience Solutions Should Drew Present For His Client’s Consideration? Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and… Read More »