Trina Is Using Automated Bidding As Part Of Her Google Ads Search Bidding Strategy. Why Might She Prefer Automated Bidding?

By | March 1, 2021

Trina Is Using Automated Bidding As Part Of Her Google Ads Search Bidding Strategy. Why Might She Prefer Automated Bidding?

  • Location targeting is not decided by machine learning.
  • Machine learning will choose an ad schedule for campaigns without her input.
  • Machine learning will choose the keywords used to serve her ads to users.
  • Machine learning helps her set the appropriate bid for each and every auction.