What Role Does Optimization Play In Your Conversational Growth Strategy?

By | February 13, 2021

What Role Does Optimization Play In Your Conversational Growth Strategy?

  • Unlike conversions, conversations are evergreen and don’t need to be optimized.
  • As conversations are unique exchanges with many website visitors, they cannot be optimized.
  • Conversations need to be optimized once every four months.
  • You need to iterate and optimize your conversations over time.