When Examining Your Attribution Report, You Notice 85% Of Your Leads That Have Closed Into Customers Have Downloaded Your Introductory Ebook, But Your Sales Team Is Only Closing 1% Of Leads From Social Sources. How Do You Support Your Sales Team To Close More Leads From Social Into Customers?

By | February 16, 2021

When Examining Your Attribution Report, You Notice 85% Of Your Leads That Have Closed Into Customers Have Downloaded Your Introductory Ebook, But Your Sales Team Is Only Closing 1% Of Leads From Social Sources. How Do You Support Your Sales Team To Close More Leads From Social Into Customers?

  • Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
  • Devote more time to posting blogs on Facebook.
  • Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
  • Connect with your sales team to coach them on their disconnect in closing the leads.