When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?

By | February 15, 2021

When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?

  • A buyer persona is an actual representation of your customer based on real data.
  • A buyer persona is a semi-fictional representation of your lead before they become a customer.
  • A buyer persona is a semi-fictional representation of your ideal customer.
  • A buyer persona is a tool you use to define your ideal customer.