Which Analysis Technique Is Particularly Useful For Companies That Invest A Significant Amount Of Their Media Budget In Offline Media Channels Or Companies That Sell Predominantly Through Local Stores?

By | November 21, 2022

Which Analysis Technique Is Particularly Useful For Companies That Invest A Significant Amount Of Their Media Budget In Offline Media Channels Or Companies That Sell Predominantly Through Local Stores?

  • Machine learning
  • Media mix model
  • Cross-channel
  • Attribution