Which Of The Following Best Describes The Relationship Between The Interview Process For Identifying Jobs To Be Done And The Interview Process For Understanding Personas?

By | February 18, 2021

Which Of The Following Best Describes The Relationship Between The Interview Process For Identifying Jobs To Be Done And The Interview Process For Understanding Personas?

  • Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.
  • The two processes are basically the same.
  • The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews are conducted with prospects.
  • Jobs To Be Done interviews focus on a person’s employment, while persona interviews focus on the person’s personality.