While Managing A Successful Google Ads Campaign, Why Would You Choose Automated Bidding Instead Of Manual Bidding? (Duplicate 1)

By | March 1, 2021

While Managing A Successful Google Ads Campaign, Why Would You Choose Automated Bidding Instead Of Manual Bidding? (Duplicate 1)

  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  • Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.