Why Do You Need To Develop A Business Case For A New Social Monitoring Technology?
- It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
- So that after the investment is made, you can go back and see whether it has lived up to expectations.
- To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
- Social monitoring technology is particularly expensive and difficult to determine a return on investment.