Why Is It Important To Focus On Effective Content Development?
Content is the core of your website and is key to driving user behavior.
Content creation is often the biggest cause in delays during the redesign process.
Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites.
The final copy is needed before the site can be designed or developed. This is why content development is important to start directly after the GDD engagement kicks off.
