Why Should Campaigns With Different Marketing Objectives Be Separated Into Different Performance Planner Plans?

By | March 1, 2021

Why Should Campaigns With Different Marketing Objectives Be Separated Into Different Performance Planner Plans?

  • So that spend is not reallocated between two different marketing objectives
  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”