You’re Starting A Project And Don’t Have A Past Campaign To Use As A Benchmark. How Can You Secure Executive Buy-In?

By | February 15, 2021

You’re Starting A Project And Don’t Have A Past Campaign To Use As A Benchmark. How Can You Secure Executive Buy-In?

  • Research the costs of agencies that can do the work.
  • Consider industry research to back up your plan.
  • Position your program as an experiment or pilot.
  • Create a robust PowerPoint with statistics to back up your plan.