Choose what time of day your ads will appear. Target specific devices exclusively. Reach the right user with the right message at the right time. Control the cost of each click.
They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions in pricing for keywords. They can reduce unwanted clicks from competitors.
Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix
Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing high performing ad copy Google Ads mixes and matches headlines and description lines that have been provided Google Ads mixes and matches headlines and URLs that have been provided
One or two Only one Three to five Two to three
Description, path ﬁelds, and headline Description, path ﬁelds, and URL Headline, description, and path ﬁelds Headline, description, and URL
Account Campaign Ad group Ad
Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites Inﬂuence organic results Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for Show your ads when a customer is searching for your product or service
All of these are automatically generated Description line Destination URL Headline
Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt Someone searching for the term shirt Someone searching for the term shirt brown