Category Archives: Shopping Ads Certification

Shopping Ads Certification Question and Answers

Courtney Sells Handbags Through Her Online Boutique. Her Online Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products?

Courtney Sells Handbags Through Her Online Boutique. Her Online Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products? By appearing in more page positions than other ads By showing ads… Read More »

How Do Smart Shopping Campaigns Use Machine Learning To Show A Variety Of The Most Relevant Ads Across Google Networks To Potential Customers?

How Do Smart Shopping Campaigns Use Machine Learning To Show A Variety Of The Most Relevant Ads Across Google Networks To Potential Customers? By testing different combinations of text and images By making suggestions for image styles By testing different font styles for specific product types By understanding all site visitors through demographic data

Cheryl Owns HomeThings, A Shop That Sells Home Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl?

Cheryl Owns HomeThings, A Shop That Sells Home Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl? They use brand ambassadors to promote less popular products. They’re traditional print-marketing materials delivered by mail. They’re mobile-based ads that showcase multiple products. They automatically… Read More »

How Do Shopping Ads Help Improve The Quality Of Leads Over Standard Text Ads?

How Do Shopping Ads Help Improve The Quality Of Leads Over Standard Text Ads? Shopping ads only show your products to customers who’ve purchased similar products. A Shopping ad will appear on more diverse platforms than a text ad. A Shopping ad for a single product shows multiple times in a set of search results. Shopping ads are… Read More »

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve. Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources… Read More »

Charlie Is Working To Improve The Quality Score Of A Google Search Ad By Improving His Expected Click-Through Rate (ECTR). Which Of The Following Actions Might Improve Charlie’s ECTR?

Charlie Is Working To Improve The Quality Score Of A Google Search Ad By Improving His Expected Click-Through Rate (ECTR). Which Of The Following Actions Might Improve Charlie’s ECTR? Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times

Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?

Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client? Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding

Google Shopping Helps Retailers Provide Customers With Seamless Experiences Meant To Encourage Action. How Can Google Shopping Campaigns Accomplish This?

Google Shopping Helps Retailers Provide Customers With Seamless Experiences Meant To Encourage Action. How Can Google Shopping Campaigns Accomplish This? They direct customers to find the cheapest price for the product you’re advertising. By providing relevant information, such as store hours, address, and product availability By giving shoppers instant savings on the products they’re actively looking to purchase… Read More »