Amazon May Adjust A Bid In Real Time Up To 100% When An Ad May Be More Likely To Convert To A Sale, And Lower A Bid When Less Likely To Convert To A Sale. What Is This Describing?

By Singh | February 11, 2021

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Amazon May Adjust A Bid In Real Time Up To 100% When An Ad May Be More Likely To Convert To A Sale, And Lower A Bid When Less Likely To Convert To A Sale. What Is This Describing?

fixed bids
automated bidding
dynamic bids – up and down
dynamic bids- down only

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