You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed? Cart-to-Detail Rate Buy-to-Detail Rate Average Price Product Adds
How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed? Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report. Identify the Page Value for the “About Us” page and compare this metric across all other… Read More »
When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two) Use a table filter to exclude goal pages. Define a segment to exclude sessions where a goal occurred. Create a view that tracks ecommerce but doesn’t define any goals. Assign goal values based on average revenue calculated outside… Read More »
When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance? Strong performance: Users are highly engaged with the page. Poor performance: Users are struggling with the page. It depends on the specific page and its purpose. Average Time on Page should never be used as a KPI… Read More »
To collect the number of comments users posted to a website page, what feature would be used? Custom Filter Custom Dimension Custom Metric Custom Alert
To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button