Before Investing In Paid Media, A Fitness Company Wants To Determine How Its New App Fits Into Their Overall Marketing Strategy. Which Two Questions Should The Company Consider? (Choose Two.)
- What impact would a successful app have on the business?
- What unique purpose does the app provide customers?
- How do app users perceive the ﬁtness brand?
- How many ﬁtness videos were downloaded last year from paid app promotion?