Fill In The Blank: If Lead Nurturing Is The Content, Then Segmentation Is __________. how content is created a contact management strategy how you provide context None of the above
Marketing Automation Is A Key Piece Of Lead Nurturing Because It’s How You Deliver Information. How Is Marketing Automation Defined? The software that exists with the goal of automating your marketing actions Automation tools to help automate sales-specific actions The thought process behind delivering information in lead nurturing The software that is used for your entire inbound strategy
What Is Another Commonly Used Term For Conversion Optimization? Conversion content strategy optimization Lead conversion optimization Relationship rate optimization Conversion rate optimization
True or false? A call-to-action must be a button. True False
What is the definition of a buyer persona? A semi-fictional representation of your ideal customer based on real data and some select educated speculation A lead in your database A true view of your personas A completely fictional representation of your ideal customer based on real data and some select educated speculation
What is SCOPE? Standardize, Contextualize, Optimize, Personalize, Empathize Specialize, Contextualize, Optimize, Personalize, Epitomize Standardize, Contextualize, Organize, Personalize, Energize Standardize, Contextualize, Organize, Personalize, Expertize
You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment? I think this change will work because I know my buyer persona really well.… Read More »
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? 1 week 4 weeks 12 weeks 48 weeks
What Are The Steps Of Conversion Optimization? Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data. Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data. Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective. Form a hypothesis, analyze your data,… Read More »
What Is Conversion Optimization? Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your… Read More »