What Is The Most Important Thing You Can Do To Ensure Your Content Ranks Highly In Search Engines? Add H1 headers to all of your pages and blog posts Create high-quality content that’s relevant to searchers’ needs Optimize your content for your primary long-tail keyword Generate backlinks between your website and other credible sites
Search engines see the content on a website as written code. How can you help search engines identify the images on your website? Place them well within your text Make them eye-catching Put branding on them Give them descriptive names
What is the term we use to describe how search engines categorise each piece of content? Listing Crawling Indexing Ranking
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? Helps your website stand out from the competition Allows you to input lots of keywords so that you appear for all of them Provides search engines with more consistent and clear information about what’s on… Read More »
When ranking websites on search engine results pages, which element of a website do search engines value the most? How long the content on the page is If you mention keywords over 50 times in a short piece of content Unique, engaging, relevant content Where you are in the world when adding content to your site
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? Alongside them Below them On the next page after them Above them
Fill the blank: ‘Search engines _________ the internet to discover content.’ index crawl investigate rank
Fill in the blank: When search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called _____________. Local Search Geo search Mobile search Organic search
Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. prioritise highlight hide promote
What Technology Do Search Engines Use To ‘Crawl’ Websites? Androids Interns Automatons Bots