What Is The Most Important Thing You Can Do To Ensure Your Content Ranks Highly In Search Engines? Add H1 headers to all of your pages and blog posts Create high-quality content that’s relevant to searchers’ needs Optimize your content for your primary long-tail keyword Generate backlinks between your website and other credible sites
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? It will help the ad stand out and encourage people to click it It will guarantee the ad appears at the top of the search results It will increase the amount of users across your entire website It can increase… Read More »
When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… Outrank lots of larger, more established companies Find more opportunities See more traffic than short tail keywords Perform better on social media
Which of the following is a benefit of Search Engine Marketing (SEM)? Reach out to potential customers actively looking for your product or service Create different types of ad formats to show to potential customers Target people based on their interests and habits SEM is a lot cheaper than any other advertising medium
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? Helps your website stand out from the competition Allows you to input lots of keywords so that you appear for all of them Provides search engines with more consistent and clear information about what’s on… Read More »