Tag Archives: Terms

What do the terms OpEx and CapEx refer to?

What do the terms OpEx and CapEx refer to? A. OpEx refers to Operational Excellence and CapEx refers to Capital Excellence B. OpEx refers to Operational Expenditure and CapEx refers to Capital Expenditure C. OpEx refers to Operational Expansion and CapEx refers to Capital Expenses D. OpEx refers to Operational Example and CapEx refers to Capita Example Correct… Read More »

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… Outrank lots of larger, more established companies Find more opportunities See more traffic than short tail keywords Perform better on social media

Fill in the blank: When search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called _____________.

Fill in the blank: When search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called _____________. Local Search Geo search Mobile search Organic search

Anne Is Looking At The “Performance” Column In The Asset Report Of Her Google App Campaign. She Wants To See How Specific Assets Have Been Performing. She Notices The Terms “Low”, “Good”, And “Best” In The Column. Asset Ratings Are Distributed Based On Which Criteria?

Anne Is Looking At The “Performance” Column In The Asset Report Of Her Google App Campaign. She Wants To See How Specific Assets Have Been Performing. She Notices The Terms “Low”, “Good”, And “Best” In The Column. Asset Ratings Are Distributed Based On Which Criteria? The number of impressions they receive in each ad group. The all conversion… Read More »

Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Does Not Have Much Time To Devote To Daily Bid Management, So He Decided To Use Automated Bidding To Lighten His Workload. Which Automated Bidding Strategy Should Rashid Consider Using?

Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Does Not Have Much Time To Devote To Daily Bid Management, So He Decided To Use Automated Bidding To Lighten His Workload. Which Automated Bidding Strategy Should Rashid Consider Using? Maximize conversions Target return on ad spend (Target ROAS) Enhanced cost-per-click (eCPC) Target impression… Read More »

Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Does Not Have Much Time To Devote To Daily Bid Management, So He Decided To Use Automated Bidding To Lighten His Workload. Which Automated Bidding Strategy Should Rashid Consider Using? – Majanto

Maximize conversions Target return on ad spend (Target ROAS) Enhanced cost-per-click (eCPC) Target impression share

Jennifer’s Looking To Limit The Number Of People Who See Her Google Search Ad For An All-Inclusive Vacation To Paris. She Doesn’t Want To Match With People Looking For Anything Else — Just “All-Inclusive Vacation Paris.” So She Limits Who Sees Her Ad Using Exact Match Type. Which Search Terms Might Match With Jennifer’s Ad? – Majanto

Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday

Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn’t Have Much Time To Devote To Daily Bid Management, So He Decides To Use Automated Bidding To Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider Using? – Majanto

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC)